April is Earth Month – a time to celebrate the planet with a renewed commitment to sustainability. There are countless ways to integrate sustainability into your spa and salon practices, from product selection to recycling. Once considered a perk, adopting eco-friendly practices has become the new industry standard.
Research shows the beauty industry produces more than 420,000 pounds of waste daily along with 150 million pounds of unrecycled foil, toxic chemical waste, and plastic bottles that end up in landfills and water systems each year. Today, salon and spa owners are increasingly recognizing the value and importance of going green by investing in more sustainable efforts.
Sustainability is not only essential for the planet’s success but also a vital component of an effective risk management program for your business. The right broker, one who specializes in spa and salon business insurance, can help safeguard you from unforeseen events that could result in financial loss.
In addition to having the right coverage in place, sustainable practices like energy-efficient lighting, water-saving technologies, and recycling programs, salon and spa owners can save you time and money, while creating a healthier workplace for employees. Eco-minded consumers are also seeking out businesses that share their values and demonstrate a commitment to sustainability, which can help set you apart from the competition.
Consider incorporating these eco-friendly tips and practices to create a more sustainable beauty business.
- Enhance energy efficiency. Adding energy-efficient lighting, appliances or solar panels in your spa or salon can conserve electricity and save on monthly utility costs.
- Limit water use. Adopt water-saving practices and implement a water recycling system. Install low-flow plumbing fixtures to conserve even more water.
- Choose organic and natural products. Switch to non-toxic, organic, and cruelty-free hair, nail and beauty products that are safer for clients and the environment.
- Recycle and reduce waste. Use products that can be reused or recycled, reduce paper use, and actively promote waste reduction daily and be sure to train employees accordingly.
- Go green with design. Whenever possible, choose locally sourced, renewable or sustainable materials and opt for eco-friendly paints and finishes. Take your commitment to the next level with an investment in solar panels or other renewable energy sources to power your establishment.
Consumers are demanding more sustainable practices from their spa and salon providers. Prioritizing an eco-friendly approach is not only good for the environment, but it’s also becoming a benchmark for success in today’s beauty business.
Kathy Lopez, Account Manager for SASSI, the Salon and Spa Specialty Insurance program at Brownyard Group. She can be reached at klopez@brownyard.com.
