Innovation and creativity move our industry forward. From the latest skincare solutions to artificial intelligence-powered scheduling, technology can help you run a bigger and better business, but at what cost?
Today’s consumers want an easy, convenient, and personalized service experience, but the introduction of more efficient, user-friendly technology and branded apps comes with its own risks. Understanding these risks and implementing the best possible risk management strategy is crucial for the success and sustainability of your business.
Online booking apps offer clients the convenience of scheduling appointments anytime, anywhere. However, they also store sensitive personal information — such as names, contact details, payment data, and even health history — which can become a liability in the event of a data breach.
Implementing robust security measures and adhering to compliance standards helps maintain client trust while reducing the risk of security incidents and potential legal claims. These proactive steps can help to enhance security and ensure a safer user experience.
Safeguard Your Business and Clients
It’s critical to take proactive security measures to protect your business and your clients from data breaches and legal risks.
- Choose a secure booking platform with a strong data protection policy and two-factor authentication.
- Conduct regular software updates on all booking apps, website plugins, and point-of-sale systems.
- Enforce strong password practices with unique passwords for all platforms and track your passwords using a password manager.
- If you store client data in the cloud, research your options thoroughly to choose a platform that is secure.
- Protect data by only sharing passwords and key information with a limited group of employees.
- Partner with a secure payment system, which will encrypt payment information further reducing the risk of unauthorized transactions, identity theft, and credit card fraud.
- Talk to your broker to ensure you have the right insurance coverage in place to protect your business in the event of a cyber breach.
Technology makes it easier than ever for spas and salons to thrive, but it comes with risks and challenges. The good news? With the right strategies in place, you and your clients can enjoy the benefits of these innovative and convenient tools while keeping your business secure and your reputation intact.
Kathy Lopez, Account Manager for SASSI, the Salon and Spa Specialty Insurance program at Brownyard Group. She can be reached at klopez@brownyard.com.
