Valentine’s Day is a golden opportunity for spas and salons to increase revenue and strengthen client relationships. From couples’ massages to romantic gift packages, consumers are eager to indulge in luxurious treatments. However, the seasonal surge also brings increased risk, including product sensitivities, service-related injuries, last-minute cancellations, and increased foot traffic.
Love may be in the air, but a little risk management goes a long way toward keeping your business thriving. Begin with recognizing the unique risks that come with seasonal promotions, including everything from product sensitivities and overbooked schedules to liability concerns and unclear cancellation policies. By identifying these potential pitfalls early, you can put the right safeguards in place and focus on delivering memorable, stress-free experiences.
The following steps can help you promote confidently while minimizing exposure:
Design Smart, Scalable Promotions
Create limited-time offers built around services your team already performs consistently and well. Consider bundling gift cards with thoughtful add-ons like aromatherapy, scalp treatments, or complimentary upgrades without placing additional strain on your staff or operations.
Prioritize Product Safety
If you’re introducing new scents, oils, or skincare products for themed treatments, review manufacturer safety guidance and perform patch testing when appropriate. Train your team to ask about allergies and sensitivities during intake, either through updated forms or a quick verbal check-in. A few extra seconds of care can prevent costly mishaps and protect your reputation.
Communicate Clearly and Often
Clear communication is one of the most effective tools for reducing disputes. Be upfront about cancellation policies, gift card expiration dates, and any restrictions on promotional offers. Be sure to include reminders in confirmation emails and appointment texts, especially during high-traffic weeks. Clear communication builds trust and reduces the risk of disputes.
Review Your Insurance Coverage
Seasonal promotions often attract new clients, increasing your exposure to liability. Confirm that your salon & spa insurance covers product-related reactions, slip-and-fall incidents, and service-specific risks like hot stone burns or waxing injuries. If you’re offering off-site services or pop-up events, make sure your policy extends beyond your primary location.
Protect Your Team’s Bandwidth
High demand can be positive for revenue, but overbooking can lead to rushed services and burnout. Build in buffer time between appointments and consider temporary staffing support if needed. A well-rested team delivers better service with fewer mistakes.
With thoughtful planning, transparent policies, and comprehensive coverage, you can focus on delivering memorable experiences – without the stress. This Valentine’s Day, show your clients and your business the love they deserve.
Kathy Lopez, Account Manager for SASSI, the Salon and Spa Specialty Insurance program at Brownyard Group. She can be reached at klopez@brownyard.com.
