The COVID-19 shutdowns have closed salons and spas worldwide, pushing the beauty industry into unprecedented territory. While these shutdowns may be a setback for many beauty professionals and businesses, the broader industry has banded together in recent weeks to support relief efforts at the local and global level.
Through donations, social media campaigns, and more, the beauty industry has played a significant role in supporting communities in need throughout the pandemic. Here are some of the ways beauty businesses are currently working on providing relief during these difficult times, as reported by American Spa, Skin Inc and Nails Magazine.
Businesses in the beauty industry store a wealth of resources useful to healthcare professionals working hard to nurse COVID-19 patients back to health. Beauty products brand Babor has launched the #baborunited global campaign encouraging spas worldwide to donate disinfectants and masks they don’t need to hospitals. In addition, Boscia is donating over 1,000 cleansers and 1,000 moisturizers to healthcare workers across the country. They are also encouraging people to send them contact and mailing information for any local workers that have been helping out through the pandemic so they can send personal skincare packages to those individuals.
Donating time and money
Beauty brands have a global reach, and many have been putting that to good use by supporting fundraising efforts for organizations providing medical care and relief. The Estee Lauder Companies Charitable Foundation provided a $2 million grant to Doctors Without Borders to help communities in need, in addition to also supporting the NYC COVID-19 Response & Impact Fund. Grande Cosmetics is offering customers a 15 percent discount on their orders and then donating 15 percent of their sales to Feeding America, a nonprofit organization supporting families in need of food, with a goal of raising $50,000.
Meanwhile, for every new transaction on their website, Kopari is donating $1 to Direct Relief, a nonprofit organization dedicated to providing doctors and nurses with the medical resources they need to take care of patients. They are also partnering with other brands through the Brands x Better Coalition, agreeing to donate ten percent of their proceeds to charities throughout the pandemic.
The beauty industry has been put in a difficult situation by the COVID-19 pandemic, but they continue to prioritize supporting each other, their communities and those in need. Beauty businesses have rallied together in recent weeks to make a difference and we are proud to work alongside an industry so dedicated to helping those in need.