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Sustainable business practices for every salon: Part 2

As we reviewed in our last post, salons sometimes stamp out a big ecological footprint. But salons all over the country have devised and adopted strategies for reducing their environmental impact. Here are two more ideas for salons looking to go green:  Make recycling a priority Salons can reduce waste by purchasing products that use
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Sustainable business practices for every salon: Part 1

Ammonia, bleaches, wax and dyes, oh my! Plastic bottles and aerosol sprays at every glance! All of those towels that have to be washed, using up water and electricity. Then there are those countless foils and hair clippings that end up in the trash every night. These are just some of the things that have an environmental impact when running a
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Three salon & spa business trends that are becoming the new normal

Following beauty trends can be like watching fireworks: you see a big, bright flash-bang followed by a fizzle. But some trends endure and become standard practice or common service offerings at salons and day spas. This year, we have noticed that a few trendy practices are increasing in popularity rather than fading away, as so many trends tend
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In Salon & Spa Marketing, Sometimes Less is More

We’ve talked a lot about face-to-face communication on this blog. Whether it’s checking in on your client’s health history, or learning the delicate art of a necessary “no,” communication is a key skill for stylists, estheticians and other salon and spa pros. That is just as true for digital messaging as it is for in-person
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Examining philanthropy and the beauty industry

With the holiday season underway, we want to take the time to reflect on what the holiday spirit means to us at SASSI. Though this is the season of giving, the salon and spa industry has done a lot to give back to their communities throughout the entire year. Let’s take a look at a few of the charitable efforts organized by our favorites in the
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Beauty consumer is changing: Two trends to watch as we approach 2018

The beauty industry is changing—and so is the beauty consumer. That’s according to a recent study by The Benchmarking Company titled “PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty.” The study dove into how beauty has evolved over the last 10 years, including the rise of social media and the
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The business needs of the changing barbershop

The beauty industry’s evolution extends beyond the scope of salons and spas. Barbershops have become an integral part of this space, growing at an impressive clip. Charles Kirkpatrick, National Association of Barber Boards of America executive officer, estimates a roughly 10 percent increase in barbershops since 2013 – as barbershops continue
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Get to know your clients—every time you see them

Whether we go to a dentist, physical therapist or other appointment, we’re all used to the question, “Are there any changes to your health since your last visit?” There are good reasons these professionals ask the question: they want to make sure their treatment does not affect you negatively because of a pre-existing condition. And if their
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There’s no upside to going uncovered

By and large, we had fun exhibiting at America’s Beauty Show. We met fascinating people and checked out the latest beauty trends (you can read about my experience in this blog post). I equivocate just a bit because I had a few worrisome conversations with people who were not covered by insurance. Some folks essentially shrugged and said they
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Three secrets to salon success: surveying our contest entries

Thanks to our Salon Secrets contest, we’ve spent the last few months learning how salons from across the country build successful businesses. The entries spanned a wide range of ideas for finding success in a competitive industry. With so many different salons built on so many different “secrets,” there have to be some threads that tie their
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